If You Want To Create High-Converting Explainer Videos, Follow These Steps

If You Want To Create High-Converting Explainer Videos, Follow These Steps

It’s both fun and entertaining to watch explainer videos. But, do you know that there is a lot of work that goes on behind the screens to produce them? Well, if you’re reading this, it’s your lucky day because we are going tell you the exact steps used by experienced experts to create scintillating explainer videos. Let’s get right to it:

1.Crafting the script is the first step to creating awesome explainer videos

It’s the most critical step of explainer video creation. You can produce explainer videos of the highest quality, but if the script is awful, customers won’t convert. Short, punchy, captivating, and comprehensible are the main qualities required for a perfect script.

2.Decide the characters for your explainer videos

Engaging content should enable viewers to connect with the message. You should have the main character who should present the brand message. Also, have another character that will represent the phase of the key message to be conveyed. Make sure the characters you choose are likable. To create a powerful relationship between the audience and the brand, make sure to get the following aspects right; the character’s age, expressions, gestures, style, and clothing.

3.The next step in creating explainer videos is recording the voiceover

Make sure the voice over is captivating. A mediocre voiceover can easily ruin the entire explainer video. If you don’t have a great voice, it’s a good idea to hire a talented voiceover artist. They have been doing this for many years, so you’ll get a voiceover that is not only creative but aligns with the interests of your target audience. It’s also recommended to choose animation content as it’s likely to convert than other content types.

4.Choose sound effects for your explainer videos

This is also a very crucial step when making your explainer videos. The sound effects, in conjunction with background music, can make explainer videos pop. They bring the feel-good aspect to your explainer videos. So make sure you choose the right sound effects and music for your explainer videos.

5.Include call-to-action in your explainer videos

Make a strong call-to-action statement at the end of your explainer videos. After all, the main aim of creating explainer videos is to get customers to take action. Call-to-action may be asking viewers to like, share, subscribe, call, visit your website, or buy a product or service.


Any customer watching your explainer video expects to get value when it ends. If they don’t, they will move on to the competition and forget about your product or service. So, endeavor to add the best information to your explainer videos.

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